Exactly exactly How Robyn Exton grew popular dating that is lesbian Her
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When Robyn Exton first launched her dating and social network application for lesbians and bisexual ladies, deficiencies in money for marketing suggested she’d visit nightclubs armed with containers of spirits.
” when you look at the days that are early’d go to nightclubs with a container of sambuca in one single hand, and tequila into the other, and encourage girls to download the application in substitution for an attempt, ” claims the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing outside of the portable toilets handing out wc paper with flyers advertising the application.
This is back 2013, and adventist singles profile examples Ms Exton’s inexpensive, but revolutionary, approach to marketing quickly saw individual figures increase steadily, then further gaining traction many thanks to good recommendations.
Launched in London, but with its headquarters moving to San Francisco year that is last purchase to be closer to US investors, and also to be into the dense for the burgeoning myspace and facebook scene, the Her application now has one or more million feminine users around the globe. (more…)